In Planning Guide 2024: Revenue Operations, discover some of the key challenges Forrester Research has identified for organizations moving into or optimizing a revenue-based operating model in 2024:
Lack of organizational alignment between sales, marketing, customer success and channel operations
Persistent data quality issues that prevent departments from acting in alignment
Inability to deliver personalized experiences through the customer lifecycle with existing technology
Explore Forrester Research’s advice for addressing these challenges, with specific, actionable insights on how to:
Invest in the right processes and people to scale revenue operations to meet customer and organizational needs
Identify areas that aren’t contributing to the organization’s core mission, and cut back on cost and effort
Exploit the opportunities of a changing economic landscape with well-placed experiments, including AI pilots
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